Finnish lottery monopoly Veikkaus has entered a partnership with North America’s National Hockey League (NHL).
Under the agreement, which covers the current 2022-23 and 2023-34 seasons, Veikkaus will become the official betting partner of the NHL in Finland.
Veikkaus will work with the league to offer a range of NHL content to fans in Finland across its channels, while live coverage of NHL games will also be available on VeikkausTV.
“We are happy that Veikkaus became our partner to offer first-class NHL content,” NHL’s business development department head Joseph Stravato said. “This partnership is one of the ways in which we aim to serve Finnish NHL fans and grow our fan base internationally.”
Veikkaus contact manager Tuomo Torkkola added: “The NHL is one of the most popular betting destinations in Veikkaus. With the official partnership, we will be able to offer more content from the world’s best ice hockey league on our channels in the future.
“Finnish players play significant and visible roles in several NHL teams, and that interests our customers. Ice hockey is a very important sport for Veikkaus, and this cooperation expands our comprehensive ice hockey offer even further.”
The 2022-23 NHL season began on 7 October and is due to conclude in June. The campaign began with two regular season games in Europe, when the San Jose Earthquakes and Nashville Predators played in the Czech Republic as a part of the NHL Global Series.
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