Caesars Entertainment has sought to boost its bid to open New York City’s first full casino in Times Square by offering to extend its loyalty programme to local businesses.

The group said that should Caesars be successful in its bid for a license and open the Jay Z-backed Caesars Palace Times Square in Manhattan, Caesars Rewards members will be able to use their reward credits by converting them to gift cards, valid across the Caesars Rewards Gift Card Network. Partners would include participating hotels, restaurants, retailers, comedy clubs and entertainment venues across New York.

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