The American Gaming Association (AGA) has released a number of updates to its Responsible Marketing Code for Sports Wagering, including increased protections for college-aged bettors.

The changes to the code were created in collaboration with members of the AGA.

The new rules include the prohibition of college partnerships that “promote, market or advertise” sports betting activity, with the exception of problem gambling awareness content and alumni-driven content. Sportsbook name, image and likeness deals are also banned for amateur or college athletes.

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